You can look at Zervas’ signing as proof of the label’s long-term belief in an artist who’s been releasing songs — slickly melodic tracks that, like “Roxanne,” blur the edges between pop and hip-hop — on the internet for years.
Arizona Zervas sprawled on a sofa at Columbia Records’ offices in Culver City, the sun slowly sinking into the ocean through the picture window behind him. You may occasionally receive promotional content from the Los Angeles Times. Prod Co - FREENJOY Arizona Zervas - When I Die (Letra e música para ouvir) - (When I die) Bury me with Gucci shades and a bad bitch / (When I die) Throw a party for the homies and some ratchets / (When I … “I hope you don’t put that in the article.”As soon as he wrote it, Zervas had a sense that “Roxanne” — which he wanted to strike an upbeat tone at a moment when hip-hop is heavy on gloom — would connect with listeners.
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Arizona Zervas has a viral hit with "Roxanne," but he's been at it for years. Arizona Zervas Licensed to YouTube by SME (on behalf of Arizona Zervas); Kobalt Music Publishing, AMRA, Sony ATV Publishing, UMPI, LatinAutor, ASCAP, and 20 Music Rights Societies
Zervas said he’d only agreed to this interview because “if I don’t tell people what I’m about then they’ll kind of make up their own story about me” — including, one presumes, the detailed conspiracy theories floating around YouTube that depict Zervas as an industry creation.What’s he spent Columbia’s money on? The video became an instant viral success and reached over 8 million views in a week.With no major label, AZ has acquired a die hard following, which has pushed his Spotify to over 60 million streams.
He is most known for his versatile style and melodic lyrics, and with each new release, Arizona Zervas is quickly showing the world why he deserves to be NEXT. Arizona Zervas sprawled on a sofa at Columbia Records’ offices in Culver City, the sun slowly sinking into the ocean through the picture window behind him. But last year, “Roxanne” — a bubbly yet laid-back ode to a young woman obsessed with “cocaine and Whole Foods” — made him the object of an intense major-label bidding war that Columbia won when it struck a multimillion dollar deal.Now the record company, eager to match its success with an earlier viral hit in Lil Nas X’s chart-dominating ““I mean, I couldn’t put a number on it,” he said in his first extended interview. After an “incredible” reaction to the song’s appearance on an up-and-comer’s playlist, said Spotify co-head of music Jeremy Erlich, the platform quickly put “Roxanne” on its closely followed “Today’s Top Hits” playlist, where the song remains nearly five months after it came out. “I bought, like, a new microphone, bro,” he said, adding that fancy cars don’t do much for him. Nicholas Zervas passed away in Syracuse, New York.
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