ResearchGate is a website that provides scientists with a forum to share and discuss their research as well as find collaborators. Most people use social media to be, well, social, and communicate with family, former colleagues, or keep in touch with old classmates. But this begs the question of whether platforms like Facebook, Twitter, or LinkedIn are being unfairly overlooked and could in fact contribute something to scientific research.The truth is that there is a reluctance when it comes to using social media as a scientist.

Exactly who is engaged? Of those accounts, whatever one’s goal is, is it being projected across multiple platforms? Well, you see, it all depends on who you know and how active your social media presence is. Social media and marketing campaigns have shifted the way science is funded, practiced, and communicated in America. While all social media outlets have the potential for massive reach, it all comes back to a matter of whom you connect with or engage. You already stay current on industry news and new research on your own, which is what others may be doing when they discover your research. In this sense, it’s sensible to suggest that the expert use of social media can complement and boost scientific endeavours across three main areas:To summarise what we have discussed so far, one of the key roles of science is to research social issues and find transformative solutions to questions that concern us all, and social media platforms are just another medium to promote scientific activity and make it more accessible.

As a side effect, this can generate curiosity and / or a deeper appreciation for the contributions that science has made and can made to society at large. Today, there are an endless amount of resources accessible on the internet at your fingertips that allow you to do the same thing. However, the fast-paced and live aspect of social media can drive skeptical researchers not to publish, but successful reactions and quick responses can increase a researcher’s credibility. This is the case of Researchgate, Labs Explorer, Academia, or Mendeley, which are considered the best scientific social networks. It provides users with an easy way to engage and connect with others without meeting face-to-face. What is the purpose of social media, and how does it tie into science? “This issue of displacement has gone on for more than 100 years,” says Jeffrey Hall, PhD, director of the Relationships and Technology Labat the University of Kansas. However, the fast-paced and live aspect of social media can drive skeptical researchers not to publish, … However, if engagement and stimulated discussions are what you seek, then your active presence is required. One particularly pernicious concern is whether time spent on social media sites is eating away at face-to-face time, a phenomenon known as social displacement. Who is subscribing to your channel on YouTube? Is there a benefit for sharing research across social media? Who is retweeting your tweets? Is there a benefit for sharing research across social media? As of January 2019, there were around 7.7 billion people in the world, of which 3.397 billion were active social media users (Smith 2019).

Now let us change course and focus on a different path of social media, that is where scientists use it to promote their research. ‘You can like us on Facebook, Check us out on Instagram,’ or perhaps ‘Watch our channel on YouTube’, are just some of the hooks that companies will provide to further build their brand and increase their visibility.

Research is about producing new information, and social media offers unique opportunities to present new content.In today’s world social media is an ever-present facet of life that surrounds us.

If an increased reach is primarily what you seek, then you must be active in multiple communities related to your specialty. If you share your research on your personal account, then the only people that will see it are those whom you connect with. What is the purpose of social media, and how does it tie into science? The quality of social media content and interactions is not an inherent characteristic of the platform itself, but rather depends on how they are used. To make the best use of social media, it’s important to keep two things in mind: focus on the audience and focus on purpose. The same rule applies. Again, it all stems back to what you wish to accomplish with your research.Before getting started, you must ask yourself what exactly you want to gain from social media. by Carol Lynn Curchoe. As a scientist, it is essential to attend conferences, give lectures, and lead panel discussions to network with others about common science interests. Almost all researchers send an email to their colleagues and individuals within their institution, which essentially is the first step in promoting their work.


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